How to Build a Profitable Social Media  Strategy

Originally Presented: Wednesday, September 12, 2018

Developing a robust social media strategy will allow you to engage your guests, build brand equity and ultimately convert your online community into loyal customers.

This webinar will provide insights into:

  • Choosing the right social media channel for your business
  • How to turn online traffic into offline traffic
  • Key actions, ideas and strategies that work
  • When you should hire extra help or an agency

Our expert panel of speakers includes three major types of content creators: in-house, influencers and digital agencies.

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Our Speakers


Andreas Duess

Creative Director & Partner,
Nourish Marketing


Cindy La

Social Media Manager & Photographer,
Oliver & Bonacini Hospitality


Irene Matys

Social Media Influencer, Farm-to-Table Advocate, Food Stylist & Author of


Sophie Mendes - Moderator

Community Engagement & Content Marketing Specialist, Restaurants Canada

About Restaurants Canada

Restaurants Canada is a national, not-for-profit association representing Canada’s diverse and dynamic restaurant and foodservice industry. Restaurants Canada members comprise 30,000 businesses in every segment of the industry, including restaurants, bars, caterers, institutions and their suppliers. We work on their behalf with all levels of government in support of a strong restaurant industry that contributes jobs, investment, and a wide range of culinary choices to communities across the country.

Become a member to access exclusive content & savings

Restaurants Canada delivers exclusive content, research, savings and events to fuel your success and improve your bottom line
Learn more about membership benefits

Get in touch with our member services team via email or call 1-800-387-5649.

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