On Premise Impact Report

In this Issue we are evaluating the impact on velocity in the On Premise. Understanding the different dynamics across cities and provinces as the situation diverges and evolves, and impact that this has on On Premise trends.

This report will cover On Premise sales trends from our BeverageTrak dataset up to week ending September 10, 2022, measured in value velocity (average outlet sales ($)).

Additionally, this update covers new research into venue visitation in the past 2 weeks, craft beer consumption, and outdoor dining.

Highlights

• Trends over recent weeks in Canada have been steady, as the last two weeks have seen a slight decline of -3% and -5% respectively. 
• All key provinces remain positive vs last year, with Total Canada up +12%.
• The Labour Day weekend saw an uplift in velocity on both the Sunday (+5%) and Monday (+15%) vs the previous Monday.

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