Originally Presented: December 4, 2019 

Are you aiming to generate awareness and engagement that will move the needle on your business’s trade show ROI? With all the noise in today’s world, standing out and creating a winning events strategy is more complex than ever. This webinar addresses the why and how of executing an expo successfully. You’ll walk away with the power to attract and engage customers, showcase solutions, and get business done.

Get distilled insights on the value of events, what attendees really want from you and where companies go wrong with lead follow-up.

The webinar will provides insights into:

  • Define your purpose with strategic planning exercises.
  • Align your organizational goals with exhibit objectives and track them properly.
  • Understand the anatomy of your audience and the drivers that motivate them.
  • Get tips on building an exhibit that works as hard as you do.
  • Learn the pre and post show opportunities to expand your presence beyond the booth.
  • Evaluate the tried and true traffic drivers for onsite engagement.

Register for Webinar

Our Speakers

Kate Ammerman

Kate Ammerman

Account Manager
mdg Agency (a Freeman Company)

kb head shot compressed-1

Kartikey Bhargava- Moderator

Growth Marketing Manager
Restaurants Canada

About Restaurants Canada

Restaurants Canada is a national, not-for-profit association representing Canada’s diverse and dynamic restaurant and foodservice industry. Restaurants Canada members comprise 30,000 businesses in every segment of the industry, including restaurants, bars, caterers, institutions and their suppliers. We work on their behalf with all levels of government in support of a strong restaurant industry that contributes jobs, investment, and a wide range of culinary choices to communities across the country.


About mdg

mdg is a marketing-driven agency with a 42-year track record of creating powerful campaigns that deliver results, including 10 of Trade Show Executive’s Gold 100 events. mdg has served as a strategic partner for several of the most successful trade shows in the country, marketing new events and repositioning and rebranding mature ones. We work with our clients to increase qualified attendance, exhibitor participation and market share by reacquiring lapsed participants, attracting new participants from core and niche markets, expanding internationally, drawing key attendees through VIP programs and capitalizing on the unique opportunities that exist in their respective marketplaces.

Become a member to access exclusive content & savings

Restaurants Canada delivers exclusive content, research, savings and events to fuel your success and improve your bottom line
Learn more about membership benefits

Get in touch with our member services team via email or call 1-800-387-5649.

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