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June 01, 2016 - Branding, Customers, Engagement, Restaurants Canada News, Revenue, Community Post, Kitchen Tips, Marketing, Regular Customers

Gaining a return on your regular customers

Listening to your best customers can be the difference between winning and losing in the market-share game In a world where everyone seems to take pleasure in telling you what you’re doing wrong, or what you could do more of, letting your best customers tell you what you’re doing right might just be the key to building your business and feeling great while doing it.
by Hugh Johnston KEEP READING

June 01, 2016 - Branding, Customers, Engagement, Restaurants Canada News, Revenue, Community Post, Kitchen Tips, Marketing, Regular Customers

Gaining a return on your regular customers

Listening to your best customers can be the difference between winning and losing in the market-share game In a world where everyone seems to take pleasure in telling you what you’re doing wrong, or ...
KEEP READING

May 10, 2016 - Menu, Menu Design, profit, Restaurants Canada News, Community Post, Design, Featured, General, Marketing, Menus, Restaurant Marketing, Restaurant Owner, Selling

Eight do's and don’ts for menus

Eight do's and don’ts for menus It’s a well-known fact in the restaurant and foodservice industry that your menu is your most effective marketing tool. Your menus not only need to be interesting ...
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May 02, 2016 - Branding, Menu, Menu Design, Community Post, Design, Featured, General, Marketing, Menus

Get Inspired! 25 Examples of Beautiful Menu Design

Get Inspired! 25 Examples of Beautiful Menu Design Menu Design; a tangible necessity to help your customers understand your dishes, encouraging them to become brand advocates and overall help to ...
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March 30, 2016 - Copywriting, Grammar, Members, Restaurateur, Social Media, Blogging, Community Post, General, Marketing

Copywriting for Restaurateurs

Copywriting has a valuable role in restaurant marketing. Whether it is your website copy, the wording on your menu or your voice on social media. It should be consistent, it should be ...
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March 10, 2016 - Branding, Foodservice, Guest Submission, Members, photography, Business, Community Post, General, Marketing, Restaurant Marketing

10 Tips to Menu Food Photography: Part 2

Welcome to the second in a series, where I speak to using photography effectively in your overall restaurant marketing strategy. Check out the first one here, and find the original article on my blog.
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March 07, 2016 - Branding, Foodservice, Guest Submission, Members, photography, Business, Community Post, General, Marketing, Restaurant Marketing

10 Tips to Menu Food Photography: Part 1

People are visual beings. Our behaviour is in reaction to what we see. Which is ­­why food photography is an important part of marketing in the hospitality industry. It will trigger the actions of ...
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March 03, 2016 - Branding, copy, Copywriting, photography, Research, Restaurants, Community Post, General, Marketing, Restaurant Marketing

6 rules for writing good restaurant marketing material

Businesses are often told that they should be spending anywhere between 10 per cent to 30 per cent of their sales on advertising and marketing. For some smaller restaurant operators, this is a ...
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February 08, 2016 - Awareness, Branding, Guerrilla Marketing, Members, Restaurants Canada News, Restaurants, Community Post, Design, Marketing, Restaurant Marketing

12 Examples of Guerrilla Marketing

This article is originally posted on our Associate Member, Avid Creative Design's blog. To find the original, please check out this link. 
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July 21, 2015 - Facebook, Foodservice, Instagram, Members, Restaurant Business, Social Media, Social Strategy, Tech, Technology, Community, General, Marketing, Restaurant Industry, Tips, Tools, Tricks, Twitter

Discover the Amazing Potential of a Social Strategy for your Restaurant


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June 29, 2015 - customer experience, Customers, Members, Community, Community Post, General, Holidays, Kitchen Tips, Marketing, Promotions, Restaurant Marketing

Eight ways to get your restaurant ready for the holidays

We may all still be in our shorts and t-shirts, and enjoying the warm summer weather, but in the restaurant and foodservice business, it’s time to start planning for the holidays. With Thanksgiving ...
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