A Taste of US comes to Canada

Thinking up new menu items? Have you considered looking south of the border for some of your ingredients? The Foreign Agricultural Service (FAS) of the United States Department of Agriculture here in Toronto, Ontario are actively seeking proposals from interested restaurants and/or restaurant groups that would help promote U.S. fresh produce on their menus. FAS works with a number of U.S. fresh commodity groups with active programs here in Canada.

The purpose of this menu promotion is to engage the Canadian food service trade in exploring new ways of using U.S. fresh produce on their menu items.  The menu promotion should last a minimum of 10 days and is generic in nature as it promotes U.S. origin rather than specific brands, such as U.S. sweet potatoes or USA Pears.

The awardee will require will need to work within the USDA parameters by providing sales and/or consumption data the week before the promotion, the week of the promotion, and the week after the promotion.

Preference will be given to restaurants groups with multiple units.  FAS/Canada is targeting a minimum of four to five restaurant units through this tasteU.S. menu promotion.

We encourage Canadian companies with further questions on this RFS to contact Maria Arbulu at maria.arbulu@fas.usda.gov or call at 416-646-1656.

Need more information? Check out this PDF: USDA Request of Services in Canada 2016_Restaurant Menu Promotion